‘Made in Walthamstow’ documentary
Motion graphics for Made in Walthamstow, a documentary from Xaymaca Awoyungbo exploring the collaboration between Walthamstow FC and William Morris Gallery resulting in a truly one of a kind football kit.
director Xaymaca Awoyungbo
completed 2025
Event photography Elfreda Boateng Instagram
Katto tote bag
Inspired by the placement of some chopped shallots and garlic and the company’s star product of handmade Japanese steel knives, the design draws inspiration from the combination of the logo and traditional cutting techniques from all around the world. The result is a dynamic, playful collage that serves as both celebration and tutorial for culinary techniques.
design competition winner
client Katto Kitchen
completed 2024
Ppl + Plc website
Responsive web-based resource focused on user-friendly navigation, intuitive information architecture and clean aesthetics, compliant up to WCAG 2.1 level AA.
UX/UI, branding
client Maia Ardalla
completed 2025
AZIZ!
Born from a need to address the lack of diverse queer spaces outside of London, inspiration for the event posters and materials draws from the Persian heritage of the founder, referencing the contemporary and traditional cultural wealth of the region.
client AZIZ POC Events
completed 2022-23
‘Mulan’ visualiser illustration
I developed a moodboard and conceptual drawings based on the song lyrics, which were refined into detailed sketches that allowed the client to have a precise visualisation and provide concise feedback on the final output.
client DEJA
completed 2022
producer Emily Chapps
animator Olz McCoy
colourist Maia Ardalla
photography Lily Sadin
Sustainability Icon System
client Allies and Morrison
completed 2023
Before, the studio left icon decisions up to individual designers, who largely relied on open-source Noun Project assets.
This meant inconsistent and sometimes overlapping symbols to mean different things.
Furthermore, the studio maintained fairly loose brand guidelines, relying on individual taste for detailed aesthetic and visualisation decision making.
Drawing from typography principles and architectural rhythms directly from the studio’s design apporach and existing branding, a modular, grid-based icon system was developed.
The system is designed to maintain equal visual balances for icons, with a need to be highly flexible to allow for complex, unusual representations.
For sustainability communication, a library of ‘base’ icons were designed, as building blocks to then generate new and contextual meanings, as is needed in sustainability communication. In this manner, the icon system can be scaled up (for data visualisation and diagramming), or scaled down (for digital documents and simpler representations) as needed.
‘Made in East London’
The reception of the film and working process also led to subsequent collaborations with both the museum and the director.
director Xaymaca Awoyungbo
commissioner Victoria & Albert East
completed 2024
Hale Wharf Signage
Designed to be visible from afar and from below, with continual legibility and character with age, in the style of ‘ghost signage’ reminiscent of Victorian industrial traces.
client Muse Places
commissioner Allies and Morrison
completed 2024